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A customer who has not returned may simply be busy or waiting for the right time. A relevant invitation that is easy to decline protects the relationship better than sending the same offer to every contact.
01Start with customers eligible for marketing
A phone number used for a booking is not automatically permission for promotions. Select customers with appropriate marketing consent who have not opted out.
Preserve opt-outs when importing contacts. Do not change senders or channels to get around a customer's decision not to receive advertising.
02Use visit patterns rather than guesswork
Someone visiting every few weeks has a different rhythm from someone attending for a special occasion. Choose a relevant group and avoid messaging people who just visited.
Start small and consider the salon's capacity. If this week is already full, an invitation to book immediately may simply create more desk work.
03Give the message one purpose
Name the salon so customers recognise the sender. Offer something useful, such as available times or a relevant service, followed by one clear action.
Illustrative promotional copy: “We have a few openings this week. Browse the schedule and choose a time that suits you.” Replace the details with real availability and avoid invented scarcity.
04Make any offer clear and sustainable
If offering a promotion, explain the service, end date and material conditions. Avoid discounts the salon cannot sustain or terms that require several calls to understand.
A discount is optional. A friendly invitation and an easy booking route can be enough when the customer is ready.
05Check the final message and outcome
Check names, links, offer dates, recipient count and estimated Tokens. Branding, the rates notice and STOP instructions contribute to the final message; do not remove them to squeeze in more copy.
After sending, review delivery outcomes, replies and bookings rather than only volume. Respect opt-outs and reduce frequency when people do not engage. Do not immediately retry messages skipped because permission is missing.
Frequently asked questions
Does a previous visit make someone eligible for promotions?
A visit alone is not enough. Use appropriate marketing consent and respect opt-outs.
Does every invitation need a discount?
No. Real availability or a relevant service can be useful without a price reduction.
Should I resend to everyone who has not booked?
Do not assume they need another message. Review visit patterns, outcomes and preferences first.